StrategyInteractive
What Is Remarketing and How Does It Work? Examples for Your Business (2026)
What remarketing (retargeting) is, how it works with the Meta pixel and Google tag, audience types, ad examples and best practices.
By Keyner Trillos· Updated
In short
- Remarketing (or retargeting) means showing your ads again to people who already visited your site, viewed a product or messaged you, but didn't buy.
- It works with the Meta pixel or the Google tag: they mark visitors so you can build audiences and show them ads later on Facebook, Instagram or Google.
- It's often one of the most profitable campaigns because it talks to people who already know you.
- At K&T Code we set up and run your remarketing as part of ads management, from $450.000 COP a month.
Ever looked at shoes in an online store and then seen them on Instagram? That's remarketing. Here's what it is, how it works and how to use it without annoying your customers.
What remarketing is
Remarketing means showing ads to people who already interacted with your business: they visited your site, added something to the cart, watched a video or messaged you on WhatsApp or Instagram. Since they already know you, they're more likely to come back and buy.
How it works, step by step
- Install the pixel: the Meta pixel or the Google tag on your site.
- Build audiences: for example, "visited the pricing page" or "added to cart and didn't pay".
- Show ads to those audiences on Facebook, Instagram or Google, with a message made for them.
- Measure and adjust: how many came back and bought, and what each sale cost.
Types of remarketing
| Audience | Example ad |
|---|---|
| Visited your site | "Still looking for a website? Get a quote in 2 minutes" |
| Viewed a product | The same product with its price and a buy button |
| Abandoned the cart | A reminder with shipping or payment options |
| Messaged you and didn't buy | A customer testimonial or an answered FAQ |
| Engaged on Instagram | Your main offer with a clear call to action |
Best practices
- Cap frequency: seeing the same ad ten times a day gets tiring.
- Match the message to the stage: don't show "meet us" to someone about to buy.
- Exclude people who already bought (or show them another product).
- Respect privacy: state in your policy that you use cookies and pixels. Google explains its rules in its personalized advertising policy.
How K&T Code helps
We install the pixel, build your remarketing audiences and run the campaigns every month around your goal. If your site isn't ready to measure, we build that too.
| You need | Service | From |
|---|---|---|
| Remarketing and campaigns run every month | Ads management | $450.000 COP / mo |
| A fast page ready to track conversions | Landing page | $450.000 COP |
| A store with a catalog for product ads | Online store | $1.300.000 COP |
Also read how much Facebook Ads management costs or see all pricing.
Conclusion
Remarketing wins back customers who were close to buying. With a properly installed pixel, clear audiences and stage-based messages, it's often the most profitable part of your advertising. If you want us to run it for you, write to us.
Frequently asked questions
What is remarketing in simple words?
Showing your ads again to people who already visited your site or interacted with your business, so they come back and buy.
Are remarketing and retargeting the same?
In practice, yes. Both names describe showing ads to people who already interacted with you.
What do I need for remarketing?
The Meta pixel or Google tag installed on your site, and an active ad account.
How much does it cost to have my remarketing managed?
At K&T Code it's part of ads management, from 200 USD a month (450,000 COP in Colombia), not including ad spend.
Sources
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