Pricing & guidesInteractive
How Much Does Facebook and Instagram Ads Management Cost? What It Should Include (2026)
The two costs of Meta advertising (management and ad spend), what a good service includes, how much to spend and how to tell if it works.
By Keyner Trillos· Updated
In short
- Managing Facebook and Instagram Ads has two separate costs: the fee of whoever runs the campaigns and the ad spend you pay directly to Meta.
- A good service includes a goal-based strategy, audiences, A/B-tested ads, remarketing, a configured pixel and a clear monthly report.
- Be wary of anyone who won't let you see the ad account or mixes their fee with your ad spend: the spend should come from your own card.
- At K&T Code ads management starts at $450.000 COP a month, month to month with no long-term contract.
If you're wondering how much Facebook Ads management costs (or Meta Ads, which includes Instagram), first separate two things people often mix up: what the person managing your campaigns charges and what you spend on advertising. Here's each part, what the service should include and how to tell if it's working.
The two costs of advertising on Meta
- Management (fee): the monthly payment to the person or agency that builds the strategy, ads, audiences and reports.
- Ad spend: what Meta charges to show your ads. You pay it directly in your ad account with your card.
| Cost | Who charges it | What it pays for |
|---|---|---|
| Management | The agency or specialist | Strategy, ads, optimization and reports |
| Ad spend | Meta (Facebook and Instagram) | Each time your ad is shown or clicked |
What a good service includes
- Goal-based strategy: getting WhatsApp messages is not the same as getting online store sales.
- Audiences: by location, interests, behavior and lookalikes of your customers.
- Ads and A/B tests: several versions to keep the ones that sell.
- Remarketing: showing your ads again to people who already visited you. See what remarketing is.
- Pixel and conversions: to know which ad brought each sale or message.
- Monthly report: what you spent, how many customers came and what each one cost.
How much to spend on ads
There's no single number: it depends on your market, competition and goal. The sensible approach is to start with a budget you can sustain for at least a month, measure cost per customer and scale what works. Check Meta's budget guidance and be wary of anyone promising fixed results.
Where to send your ads
A great ad that leads to a slow or confusing page loses customers. Send traffic to a landing page with a single goal, or straight to WhatsApp with a pre-written message. If you sell over chat, see how to sell on WhatsApp Business.
Test what you learned
How K&T Code helps
We manage your Facebook, Instagram, TikTok and Google campaigns every month around your goal, with remarketing and simple reports. And if you don't have a page to send the ads to, we build that too.
| You need | Service | From |
|---|---|---|
| Someone to run your Meta, TikTok and Google ads every month | Ads management | $450.000 COP / mo |
| A page that turns clicks into customers | Landing page | $450.000 COP |
| Selling with a catalog and online payments | Online store | $1.300.000 COP |
See every plan and price.
Conclusion
Ads management costs two things: the service and the ad spend. Always make sure the account and card are yours, there's a clear goal and a monthly report. If you want us to run your campaigns, write to us.
Frequently asked questions
How much does Facebook Ads management cost?
There are two costs: management and the ad spend you pay Meta. At K&T Code management starts at 200 USD a month (450,000 COP in Colombia).
Does the management fee include what's paid to Facebook?
No. Ad spend is paid directly to Meta from your ad account, with your card.
How much should I spend on ads?
It depends on your market, competition and goal. Start with a budget you can sustain for a month, measure cost per customer and adjust.
How long until I see results?
The first weeks are for testing and learning. We recommend at least 3 months to optimize with real data.
Sources
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