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Blog
Pricing guides, comparisons and SEO and GEO strategies, with calculators and simulators so you can test every idea.
51 articles · 42 interactive tools
51 articles
- Custom software · 6 min readHow to Calculate the ROI of Custom Software or AI Automation in ColombiaThe ROI formula, payback period and a real case with figures in pesos to know when custom software or an AI automation pays for itself.#ROI#custom software#automation
- SEO & GEO · 6 min readAgentic SEO in 2026: A Complete Strategy to Become the Official Source for AI ModelsWhat agentic SEO is and the four pillars for AI agents to understand, cite and recommend your company: entity, direct answers, structured data and speed.#agentic SEO#AI agents#structured data
- SEO & GEO · 6 min readThe Definitive Guide to llms.txt in 2026: What It Is, How to Implement It and Real ExamplesWhat the llms.txt file is, how it differs from robots.txt and sitemap.xml, how to structure it and how to publish it on your site, with a real example.#llms.txt#GEO#AI
- AI & automation · 6 min readAgentic Commerce: How to Prepare Your Online Store for Shoppers and AI Agents in 2026How e-commerce changes when AI assistants buy for the customer, and the four technical pillars for your store to be the one chosen.#agentic commerce#e-commerce#AI
- Comparisons · 9 min readLanding Page vs. Online Store: Key Differences, Which to Choose and Costs (2026)We compare landing pages and online stores on goal, funnel, payments, maintenance and price in Colombia, plus the hybrid model that converts best.#landing page#online store#conversion
- Web development · 9 min readWhat Is a Landing Page and What Is It For? The Definitive Conversion Guide (2026)What a landing page is, the anatomy of a high-converting one, five key uses, how it differs from a corporate site, prices in Colombia and mistakes to avoid.#landing page#conversion#Meta Ads
- Strategy · 9 min readBest Custom Software Agencies in Cúcuta (2026): Ranking, Prices and CriteriaHow to choose a custom software company in Cúcuta and Norte de Santander: criteria, types of provider, comparison, typical projects and prices.#Cúcuta#custom software#agencies
- Strategy · 5 min readWhat Is K&T? Our Story, Philosophy and Custom Software Without TemplatesWho we are at K&T Code, why we build everything from scratch, what we automate, where we work and how to check that we're a real company.#K&T Code#custom-built#company
- AI & automation · 5 min readHow to Integrate WhatsApp with CRM, Inventory and DIAN Electronic Invoicing in ColombiaAn architecture so a WhatsApp order validates inventory, takes payment, issues the DIAN electronic invoice and delivers it in the same chat.#WhatsApp#DIAN#integrations
- AI & automation · 5 min readTraditional Chatbot vs. AI Agent: Technical Comparison and Use Cases 2026The differences between a rule-based chatbot and an AI agent that queries systems and takes actions, with a real example and when each one fits.#chatbot#AI agent#WhatsApp
- SEO & GEO · 5 min readGoogle AI Overviews and AI Mode: Impact on Organic Traffic and SEO Strategy 2026How AI Overviews and AI Mode affect organic traffic by type of search, and the five rules for Google to cite you as a source.#AI Overviews#AI Mode#SEO
- Custom software · 6 min readExcel vs. ERP vs. Custom Software: Which to Choose to Scale Your Company in ColombiaA comparison of costs, risks and flexibility between Excel, a generic ERP and custom software, with a chart to decide based on your stage.#Excel#ERP#custom software
- Pricing & guides · 6 min readHow Much Does It Cost to Automate Processes with AI in Colombia? Real Prices and Costs 2026Price ranges by level of complexity, recurring token and infrastructure costs, hidden costs and how to calculate the return on investment.#automation#AI#pricing
- SEO & GEO · 7 min readHow to Measure and Audit Your Company's Visibility in ChatGPT, Gemini and Google AI ModeA four-phase GEO audit framework, AI visibility metrics, a battery of test prompts and crawler configuration.#GEO#audit#ChatGPT
- AI & automation · 8 min readHow to Automate WhatsApp Business with AI in Colombia: Technical and Strategic Guide 2026Official API vs. unofficial bots, step-by-step architecture, payments with Wompi and Bold, running costs and legal best practices.#WhatsApp Business#AI#automation
- AI & automation · 9 min readAI Agents for Businesses in Colombia: What They Are, How They Work and When to Implement ThemWhat a business AI agent is, how it differs from a chatbot, real use cases, when to implement it, costs and security.#AI agents#businesses#Colombia
- SEO & GEO · 8 min readHow to Appear in ChatGPT Search: OAI-SearchBot, robots.txt and AI CitationsThe difference between OAI-SearchBot and GPTBot, how to configure robots.txt and structured data, and the real hierarchy of factors for ChatGPT to cite you.#ChatGPT#OAI-SearchBot#robots.txt
- Web development · 7 min readChecklist and Roadmap: How to Build a Website from Scratch, Step by StepThe six steps, in order, to launch a website without forgetting anything: goal, domain, design, development, technical SEO and launch.#build a website#checklist#step by step
- SEO & GEO · 6 min readGEO Optimization: How to Get AI Models to Cite Your BrandThe four pillars for ChatGPT, Perplexity and Gemini to recommend your brand: entity, clarity, third-party backing and speed.#GEO#brand#AI
- Web development · 5 min readHow to Build a Free Website: Options, Limitations and AlternativesWhat free platforms offer, their four big limitations and when it's worth investing in a website of your own.#free website#Wix#limitations
- SEO & GEO · 7 min readGEO vs. SEO: key differences and how to prepare your website for AI enginesWhat generative engine optimization (GEO) is, how it differs from SEO, and a checklist so ChatGPT, Gemini and Perplexity cite your business.#GEO#SEO#artificial intelligence
- SEO & GEO · 7 min readWhat SEO Is and How It Works: The Definitive Beginner's GuideWhat SEO is, how Google works and its three pillars: technical, on-page and off-page, with the differences from SEM and real timelines.#SEO#Google#beginners
- SEO & GEO · 8 min readWhy Your Website Doesn't Show Up on Google: Diagnosis and Technical ErrorsThe twelve most common reasons a website doesn't appear on Google and how to diagnose and fix them step by step.#indexing#Google#SEO errors
- SEO & GEO · 6 min readHow to Show Up on Google: Indexing with Search Console and SitemapsA step-by-step guide to indexing a new website: Search Console, sitemap, titles, Google Business Profile and how to check you're already showing up.#Search Console#sitemap#Google
- Pricing & guides · 7 min readHow Much Does Custom Software Development Cost in Colombia in 2026?Price ranges by type of software, the phases that make up the budget, cost factors and hiring models in Colombia.#custom software#pricing#Colombia
- Web development · 5 min readWhat a Web Domain Is and How to Choose the Best One for Your BusinessWhat a domain is, how to choose the name and extension (.com, .co, .com.co), what it costs in Colombia and common mistakes.#domain#.co#.com
- Custom software · 5 min readCustom Software vs. SaaS: Costs, Advantages and When to Choose EachWe compare SaaS subscriptions and your own software on long-term cost, ownership, customization and the point where building makes sense.#SaaS#custom software#costs
- Web development · 5 min readWhat Web Hosting Is and How It Works: Servers, Types and GuideWhat hosting is, its types (shared, VPS, dedicated and edge) and how much it costs to host a website in 2026.#hosting#servers#CDN
- Pricing & guides · 7 min readHow Much Does an Online Store Cost in Colombia in 2026? A Cost GuideThe real costs of an online store in Colombia: development, domain, Wompi and Bold fees, DIAN requirements and a comparison with Shopify.#online store#pricing#fees
- Comparisons · 5 min readWordPress vs. Shopify: Which Is Better for Building a Website or Online Store?WordPress with WooCommerce vs. Shopify on monthly costs, fees, data ownership and the gateways available in Colombia.#WordPress#Shopify#e-commerce
- E-commerce · 6 min readWompi vs. Mercado Pago vs. PayU in Colombia: Costs and ComparisonFees, payment methods, payout times and withholdings for Wompi, Mercado Pago and PayU, with our recommendation for your business.#Wompi#Mercado Pago#PayU
- Comparisons · 5 min readWix vs. WordPress: Differences, Real Prices and Which to Choose in 2026Wix vs. WordPress on ease of use, site ownership, speed, renewal costs and what happens when your business grows.#Wix#WordPress#comparison
- E-commerce · 5 min readWhat Is Headless E-commerce and When Does It Make Sense?What a headless store means, its four advantages, how it's managed and when it beats a traditional store.#headless#e-commerce#speed
- Comparisons · 5 min readShopify vs. Wix: Which Is Better for Selling Online in 2026?Shopify vs. Wix for selling online: checkout, inventory, scalability, gateways in Colombia and when a custom store is the better choice.#Shopify#Wix#selling online
- Pricing & guides · 5 min readHow Much Does Website Maintenance Cost in Colombia?Prices of website maintenance plans in Colombia, what good support should include and what happens if you don't maintain your site.#website maintenance#support#pricing
- E-commerce · 7 min readHow to Build an Online Store from Scratch: A Complete E-commerce GuideThe five steps to launch an online store in Colombia: catalog, gateways, shipping, checkout and traffic, with requirements and documents.#online store#e-commerce#step by step
- AI & automation · 5 min readHow to Use ChatGPT to Build a Website: Prompts, Code and StrategyWhich tasks ChatGPT helps with when building a website, examples of useful prompts and what it can't do without a technical team.#ChatGPT#prompts#websites
- AI & automation · 5 min readThe Best AI Tools for Building Websites in 2026The most useful AI tools for designing, coding and optimizing websites, what each one is for and their limits.#AI tools#web development#2026
- Custom software · 5 min readWhat an API Is and What It's For: Explained Simply with ExamplesWhat an API is, explained with everyday examples, where it's used on a website and why it's key to connecting payments and systems.#API#integrations#explainer
- Comparisons · 6 min readWebsite vs. Online Store in Colombia: Differences, Features and PricesThe differences between a corporate website and an online store in goal, payments, inventory, price and timelines, and which one to choose.#website#online store#pricing
- Comparisons · 6 min readNext.js vs. React: Differences in Architecture, Rendering and When to Use EachReact is a library and Next.js a framework: differences in rendering, SEO and routing, and when each one makes sense.#Next.js#React#rendering
- Strategy · 6 min readAgency vs. Freelancer for Web Development in Colombia: Pros, Cons and Real CostsWhen a freelancer makes sense and when an agency does for your website in Colombia: prices, guarantees, team and continuity.#agency#freelancer#hiring
- E-commerce · 7 min readShopify vs. WooCommerce in Colombia (2026): Real Costs, Gateways and Which to ChooseShopify vs. WooCommerce in Colombia: monthly costs, extra fees, local gateways, data ownership and the headless option.#Shopify#WooCommerce#Colombia
- Comparisons · 7 min readNext.js vs. WordPress in 2026: Technical Comparison, Costs and When to Choose EachWordPress vs. Next.js on price, administration, speed, security and scalability, with performance data and use cases.#Next.js#WordPress#speed
- Strategy · 7 min readHow to Choose a Web Development Company in Colombia in 2026Five criteria for hiring your website well in Colombia: code, clear prices, a real portfolio, technical SEO and code ownership.#web development company#hiring#Colombia
- Pricing & guides · 8 min readHow much does a website cost in Colombia in 2026? Real prices and guideReal prices for landing pages, online stores, corporate sites and custom software in Colombia, what changes the cost, and a calculator in your currency.#pricing#budget#landing page
- Web development · 6 min readHow to Build a Website in 2026: A Complete Guide to Architecture and TechnologiesThe technical standard of a professional website in 2026: builders vs. code, edge infrastructure, headless architecture and SEO from the root.#build a website#architecture#2026
- Web development · 6 min readProfessional Corporate Website: Technical Standards and B2B RequirementsThe standards that separate a professional corporate website from an amateur one: infrastructure, architecture, Core Web Vitals, security and accessibility.#corporate website#B2B#standards
- Comparisons · 7 min readCustom web development vs. generic CMS templates: a technical analysisWe compare a custom-built website with a WordPress theme or a visual builder on design, speed, SEO, three-year cost and code ownership.#custom#templates#WordPress
- SEO & GEO · 5 min readWhy Should SEO Be Planned from a Website's Initial Architecture?Why technical SEO is decided when designing the architecture: rendering, hierarchy, structured data and speed, and what it costs to fix later.#technical SEO#architecture#development
- Web development · 6 min readThe hidden cost of a slow website and how to optimize its performanceEvery second of load time takes visits and sales with it. Simulate how much your business loses to slowness and what to do so your site loads in under a second.#speed#conversion#Core Web Vitals