ComparisonsInteractive

WordPress vs. Shopify: Which Is Better for Building a Website or Online Store?

WordPress with WooCommerce vs. Shopify on monthly costs, fees, data ownership and the gateways available in Colombia.

In short

  • WordPress with WooCommerce charges no monthly platform fee (you pay for your hosting) and no extra commission per sale; Shopify charges a monthly subscription from USD 39 and an extra percentage if you use an external gateway.
  • With WordPress the data lives in your own database; with Shopify, on Shopify's servers.
  • Shopify is easier to start with and needs no technical knowledge; WordPress gives more control. A custom store gives you both: full control and a simple dashboard.

WordPress (with WooCommerce) and Shopify are the two best-known platforms for selling online, but their cost and control models are opposites. Here is the comparison, applied to Colombia.

Comparison table

WordPress / WooCommerce vs. Shopify.
FeatureWordPress / WooCommerceShopify
Fixed monthly platform costUSD 0 (you pay for your hosting)From USD 39 a month
Extra fee per saleNoBetween 0.6% and 2% if you use an external gateway, depending on the plan
Data ownership100% in your databaseOn Shopify's servers
Colombian gatewaysWompi, Bold, PayU, PSE, AddiWompi, PayU, Mercado Pago
Ease for beginnersMediumHigh
MaintenancePlugin and security updatesHandled by Shopify

In Colombia, PSE and transfers like Nequi are among the most used payment methods for online purchases, so make sure your platform supports them well. Remember too that the DIAN requires electronic invoices on sales.

Which is cheaper in the long run?

As your sales grow, Shopify's subscription and fees add up. WordPress avoids those charges but needs more technical maintenance: updates, security and speed. Calculate both options for your sales volume before deciding.

What about a custom store?

A custom-built store removes the platform fee and the extra commissions, loads faster than a template and gives you a dashboard designed for your catalog. See how much an online store costs in Colombia and Shopify vs. WooCommerce in Colombia.

Template vs. Custom

Give each criterion a weight (0 to 3) and see which option wins for your business.

  • Template: You share the design with thousands of sites.

    Custom: Born from your brand and your customers.

  • Template: Code for features you don't use.

    Custom: Only what's needed: loads in under 1 s.

  • Template: Limited by the theme and plugins.

    Custom: Structure and data planned from the ground up.

  • Template: Starts cheap.

    Custom: Bigger investment at the start.

  • Template: Plugins that may clash with each other.

    Custom: Built for your process.

  • Template: Tied to the platform or theme.

    Custom: The code belongs to your company.

  • Template: Can be online in days.

    Custom: A landing page from 7 days.

TemplateCustom

For you, the winner is: Custom (61%)

Frequently asked questions

Is WordPress cheaper than Shopify in the long run?

Usually yes: WordPress charges no subscription or per-sale fee, so the savings grow with your sales. In exchange, it needs more technical maintenance.

Which is easier for beginners?

Shopify, because it includes hosting and preconfigured gateways. WordPress or a custom store give more control over the brand and costs.

Sources

  1. WooCommerce
  2. Shopify: pricing
  3. DIAN: electronic invoicing

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