E-commerceInteractive
How to Build an Online Store from Scratch: A Complete E-commerce Guide
The five steps to launch an online store in Colombia: catalog, gateways, shipping, checkout and traffic, with requirements and documents.
By Keyner Trillos· Updated
In short
- Five steps to launch an online store in Colombia: catalog, payment gateways, shipping, a fast checkout and traffic.
- To connect gateways such as Wompi or Mercado Pago you need an up-to-date RUT (tax registration), a bank certification and an ID document.
- Shipping can be automated with carriers such as Coordinadora, Servientrega, Envía or 99minutos.
- A custom store with K&T Code starts at COP 1,300,000.
Selling online in Colombia is more accessible than ever, but a store that actually sells takes more than uploading products. This guide takes you step by step.
The 5 steps to launch your store
- Catalog structure: logical categories, good-resolution photos in lightweight formats, and clear descriptions with dimensions, materials and warranties.
- Payment gateways: connect Wompi, Bold or PayU to accept PSE, Nequi and cards. Compare them in Wompi vs. Mercado Pago vs. PayU.
- Shipping zones and costs: set local and national rates with official carriers.
- Speed and a short checkout: every extra step in the purchase process costs sales.
- Traffic: targeted ads on Instagram and Facebook, SEO and WhatsApp.
Documents to sell online
- An up-to-date RUT with the corresponding commercial activity.
- A bank certification in the account holder's name.
- An ID document (or the company's documents if you're a legal entity).
- Electronic invoicing enabled with the DIAN.
What it costs
See the full breakdown in how much an online store costs in Colombia or see our online stores service.
Frequently asked questions
What documents do I need to sell online with payment gateways in Colombia?
An up-to-date RUT with the commercial activity, a bank certification in the account holder's name and an ID document. It applies to individuals and companies.
How is shipping handled in Colombia?
You can integrate freight calculators or logistics platforms that generate shipping labels automatically with carriers such as Coordinadora, Servientrega, Envía or 99minutos.
Was this article helpful?
Shall we build it for you?
Tell us about your project and we'll send a proposal in your currency.
Get a quote →